Station Digital Media, a burgeoning American and Japanese global digital platforms developer, had found success doing white label work for top tier companies like Toyota, Kia, and Amazon. They had strong products, but were never able to showcase their work or make a name for themselves due to this white labeling.

They hoped to establish their own identity within the marketplace, and enlisted my team at Gelcomm to develop a brand identity and marketing tools to target the consumer products, retail, healthcare, and travel and leisure segments, where their products and service offerings would be a natural fit.