As a seasoned creative director and graphic designer, I’ve dedicated over a decade to helping brands find purpose and personality.
I'm a firm believer that great creative leadership isn’t just about making sweet-looking design, but about unlocking the full potential of your team and your brand. When deployed effectively, it can have organization-wide impact—driving efficiency by streamlining processes, firing up teams by channeling their passions, giving customers a reason to care, partners a reason to trust, and stakeholders a reason to stay invested.
Consider me a kind of brand therapist, if you’re into making up new buzzwords. If you’re not, here’s exactly what I’ve done...
I have worked with Derek on many branding projects – always making it look too easy with his innovative, fun, and on-point designs. He is always optimistic, possesses drive, welcomes challenges, and is a team player. He always impressed us with an array of concepts that achieved the creative objectives, priorities, and expectations, and always on-time! It's been a pleasure working with Derek and I plan to continue to return for his creative talent on new projects. I look forward to our project together!
I partnered with Derek to refresh our brand — he was a great partner, and I would hire Derek again. He took the time to consider and design for who we were as a company, where we were in our journey, our business goals, and the multiple categories we participated within. We took the brand refresh across our website, Amazon, and packaging within three categories, pack types, and sizes. The results of the brand refresh drove a strong rate of sale in FOOD and an even higher rate of sale in NATURAL. The brand refresh also drove new distribution at the two leading MASS retailers…. “We love how you updated your brand, so we’ve got to have you in our stores.”
