As a burgeoning travel accessories company, Cabeau was in need of a complete reexamination of their visual and verbal brand platform in order to keep up with their level of innovation.

Building on brand strategy exercises and stakeholder interviews, my design team and I established a bold, new visual vocabulary, driven in equal parts by performance and comfort, giving them the eye-catching “pop” and professional luster needed to stand out in the grab-and-go, travel retail space. From redesigning packaging to establishing clearly defined product tiers, to developing the systems and assets needed to unify print and digital communication, every aspect of how Cabeau connects with customers was fine-tuned.