Packaging - Derek Heath | Creative Director & Designer

Suck Jerky

Suck Jerky is not to be f*cked with. This was the rallying cry as I created the branding and packaging for Suck Jerky, a cactus-derived Jerky brand with aspirations of appealing to a predominantly male audience beyond vegans alone. I decided Suck Jerky should buck any assumptions right out of the gates, with a no-nonsense approach.

Global Kids Crest & Oral-B Line Refresh

Procter & Gamble was having trouble competing in the licensed kids oral care space, in spite of their ownership of properties such as Disney, Marvel and Star Wars. Realizing that kids were driving purchases as much as parents, my team and I rolled out a bolder, more immersive look for the packaging--prominent characters, simplified claims, and higher energy.

monbébé Baby Products

Global kids product brand Dorel Industries has dominated the stroller and car seat space for decades with brands like Safety 1st and Cosco, but was starting a new, lifestyle-forward brand to appeal to a new wave of Millennial moms. I helped define their brand look and conceptualized a full line of products for them including the above, using muted, trending colors to fit neatly within the aesthetically elevated world of social media conscious parents.

Dannon Danimals Refresh

Beloved yogurt brand, Danimals, needed a refresh to appeal to a new generation of parents who care about freshness and quality ingredients while maintaining and enhancing the adventurous spirit the brand was built on. They also were looking to roll out an organic line that maintained the spirit of the original while feeling even more connected to the ingredients. I helped them create a more fruit-forward brand approach--embracing their iconic red while evolving their packaging, especially in the organic products in which I incorporated visual cues straight from the farm.

Hannah Max

Hannah Max makes cookie chips--i.e. thin cookies that you can have a lot of without feeling horrible afterwards. I created a package for them that was the visual embodiment of that concept, with a delicious stack of cookies piled sky-high next to a list of clean-label call-outs.

Esme & Roy Style Guide

Sesame Workshop debuted their first new animated series in over a decade, Esme & Roy, and needed a complete packaging and graphics style guide built to bring it's warmth and emotional intelligence to retail. I was Lead Designer on this style guide, which included my creation of the above packaging system, full of love and furry fun.

Kid's Crest Non-Licensed Packaging

Procter & Gamble was preparing to launch a flavored line of oral care products and required packaging with a distinct tween-appeal. I developed a dynamic visual language for use across products, with a juicy, larger-than-life strawberry taking center stage for massive flavor appeal with a distinctly youthful but sophisticated spin.

Warner Brothers Core Packaging System

WB was looking for a cross-property way to package collectible figures that looked cohesive but allowed the individual brands to shine. I created a packaging system for them which made the master brand loud and clear while still allowing the distinctive colors and design language of the respective properties to take center stage.

Fyrefly Gin

With their slogan "Seek The Dragon," Firefly Gin was looking to sell a gin in China that included dragon imagery, familiar nostalgia, but also added an elevated twist. I designed and illustrated the above bottle concept, based on traditional Chinese dragon depictions, but with little touches of luxury and an overall modern imprint.

Packaging Snapshots

Recent Work

Logo Folio

Station Web Harmony

Cabeau Brand Elevation