4-H is a global youth organization dedicated to developing life and leadership skills through hands-on learning in a child’s chosen field. Having roots in agriculture, 4-H expanded to fostering skills in all manner of fields, from STEM to politics, and with that expansion moved beyond its traditionally rural audience and into cities.

4-H's branding needed to grow beyond its agricultural roots to better reflect its rural/urban relevance if it was going to appeal to kids from different backgrounds. It was also in desperate need of an injection of youthful energy. I spearheaded this bold, colorful new identity to do just that.